Easy - just get your principle sponsor to place an article on the front page of the company's intranet site, so that it is the first thing that everyone in the international insurance company reads when they turn on their computers!
As an employee of Travelers Insurance in the UK, Stephen took the opportunity whilst on a June trip to the parent company in the US to meet with a member of their marketing team for an interview. This led to the creation of an article which has today been published on the front page of the main intranet site in the US, where more than 30,000 employees will see a photo of the Mini.
A follow-up story will also be run in November, when we expect to be able to supply some great photos of the Travelers Mini at European landmarks.
As an employee of Travelers Insurance in the UK, Stephen took the opportunity whilst on a June trip to the parent company in the US to meet with a member of their marketing team for an interview. This led to the creation of an article which has today been published on the front page of the main intranet site in the US, where more than 30,000 employees will see a photo of the Mini.
A follow-up story will also be run in November, when we expect to be able to supply some great photos of the Travelers Mini at European landmarks.
